Your Home page introduces your business and your Web site.
Write a summary, including a brief description of your products or services and your value and commitment to customers.
This page sets the tone for your site and tells people what they can expect to find on other pages. Give the basics here and provide greater detail on other pages.
Let your customers know why they should explore your site
A business home page is similar to the front window of a retail business. Highlight your best products or services and any special offers here.
Present your products or services value to browsers to get them 'though the door' or deeper into your site.
Convince customers of your site's value to them
Consider what you might say to people to keep them coming back. You might mention how long you've been in business and how you show your commitment to customers.
Be sure to tell visitors about your approach to business, your values, and your abilities.
Focus on Benefits of your Services
Talk about what aspects of your business and its products or services that sets you apart from the competition. In other words, why should they do business with you, vs. the other guy?
Educate the customer about things they might not be aware of, that affect customers of your line of business. What do you do that avoids risky situations and methods, that the other company might not do.
Finally, add a call to action, that tells your visitors what you want them to do next.